AI Insights · Timothy · July 2025
Top 5 Social Apps Performance in Sweden: Q2 2025
Explore the performance trends of the top 5 social apps in Sweden during Q2 2025, including downloads, revenue, and active users.
In the second quarter of 2025, the performance of the top social apps in Sweden showed varied trends across downloads, revenue, and active user metrics. The data, sourced from Sensor Tower, offers a comprehensive view of these apps on a unified platform.
TikTok - Videos, Shop & LIVE saw its weekly revenue fluctuate, peaking at approximately $585K in late May, before settling at around $450K by the end of June. Weekly downloads maintained a gradual decline from 10.3K to 9.5K, while active users hovered around 1.3M throughout the quarter.
Grindr - Gay Dating & Chat experienced consistent revenue growth, reaching about $28.8K by the end of June. Downloads also demonstrated a slight increase, moving from 511 to 645, and active users rose steadily from 5.7K to nearly 10K.
Instagram showed a stable revenue pattern, averaging around $16K weekly, with a minor peak at $18.9K in early April. Downloads varied slightly, ranging from 7.5K to 8.7K, while active users remained consistently above 1.3M.
Facebook maintained a steady revenue flow, concluding the quarter at approximately $12K weekly. Download figures showed a modest rise to 5.8K, and active users remained robust, exceeding 2.1M consistently.
Bigo Live - Live Streaming App exhibited fluctuating revenue, with a notable high of $16.4K in late April. Downloads varied, reaching a peak of 894 in early June, while active users saw a slight decline from 17K to 15.7K.
These insights reflect the dynamic nature of social app engagement in Sweden, with varied user interactions and revenue patterns. For more detailed analytics, visit Sensor Tower's platform.
